Why does marketing matter?

Nearly 50% of food insecure students in the University of California system wanted, but didn’t receive, information about who to talk to on their campus about not having enough food according to a recent study. Additionally, 45% of food insecure students didn’t receive but wanted to know locations of food pantries.

Marketing matters. Colleges and universities are starting to test out different advertising strategies for resources like campus food pantries and emergency loans. Some schools are comparing the effectiveness of email blasts, text alerts, and sharing information on school websites. Others are training freshman orientation leaders and residence hall staff to talk about food assistance as another important resource, just like academic counseling or the Health Center, for students to know about.

CfH leaders discuss underlying causes of campus hunger.
CfH leaders discuss underlying causes of campus hunger.

Word of mouth is a powerful and direct way for students to learn about available resources, but there are many other ways to reach students who might not feel comfortable turning to their peers, administrators, or professors for help.

What seems to be an emerging consensus among researchers and policymakers is that there is no “one size fits all” solution to supporting food insecure students. Schools can and should take the important step of testing out different modes of communicating with students.

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CfH leaders discuss possible barriers that food insecure students face in getting the support they need.

It takes courage for CfH chapter leaders to interview campus professionals in high positions and ask tough questions about what their schools are doing to help students who are struggling to afford food.

Over the past few months, CfH participants on 33 campuses took their advocacy work to the next level: they held 23 research interviews, launched important dialogues with their peers, listened to passionate speakers and learned more in-depth about campus hunger. We’re proud of our chapters’ hard work and excited to build on their progress next semester. Stay turned for your next update in January 2017!

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